Jason Hope on the Role of Social Media
There is no denying that social media has become an integral part of our lives. There are now more than three billion monthly active users worldwide, with most of them spending an average of two hours each day on their various social media platforms. As Jason Hope comments, given the absolute ubiquity of our various networks and the amount of time we spend on them, it is not surprising that the majority of us are looking for ways to optimize use—and maximize our return.
Business futuris Jason Hope, a tech guru, has a unique perspective on how social media can play a role in the success of our businesses. In this brief interview, he shares some insights that can help us understand how best to harness the power of these social networks and maximize their value for our organization.
- Social Networks Help Business Grow
According to business expert and philanthropist Jason Hope, businesses that are thriving nowadays utilize social media to increase their direct sales and gain exposure for their products and services. Which is a pretty good indicator that social media are really effective at growing businesses.
- Social Networks Can Help Businesses Find New Customers and Existing Customers
This is the very reason why companies want to promote their products through social media: they want to get new customers and connect with the existing customers. Jason Hope said that social media can help businesses build their brand presence and become more marketable.
- Marketing Should be Tailored to Mobile Devices
The business expert and philanthropist noted that it is important to tailor your messages and posts to different devices, since our customers don’t all use social media in the same way. For example, Jason Hope recalls, if you rely on Instagram for marketing then it is vital to ensure your imagery is high quality on mobile devices.
The most effective way to do this is by using a combination of videos and photos in order to grab the attention of your audience. Jason Hope emphasizes that marketing must be used wisely and most importantly, it must be based on the needs of your customers. That way, you will gain their interest and build your brand’s reputation.