Constant cleaning, health concerns, bickering among politicians, and the feeling of isolation are some of the negative consequences of the COVID-19 pandemic. With the constant chaos, out of nowhere steps Kfir Gavrieli, founder and CEO of Tieks, who empathizes and embodies the utilization of time and resources for the greater good.

As a leading web-only fashion brand, Tieks offers a line of comfortable, high-quality, and portable ballet flats for women.

Everyday Heroism

In the wake of COVID-19, Kfir Gavrieli made headlines for the heroic measures he took, not only by sewing thousands of masks and donating them to essential healthcare workers, but also by mobilizing his followers. During this campaign, the company distributed over one million facemasks to healthcare personnel in Los Angeles and surrounding areas. Kfir Gavrieli shared that during the coronavirus outbreak, a close friend who works in a hospital told him about the shortage of masks and the concern among healthcare personnel about not being able to protect themselves. In Gavrieli’s view, heroes are all around us, and heroic acts are often performed by ordinary people as part of their daily routine.

Optimistic About the New Normal

Despite Kfir Gavrieli’s concerns over the slow reaction to the threat posed by the COVID-19 pandemic and the strain on the nation’s healthcare system, he was happy to be able to help. Kfir Gavrieli feels that society and individuals can make a shift towards committing to courageous acts and developing a sense of community.

Having compassion for others and helping them can be a priority for all of us. In order to shift that balance, we have to pay closer attention to those who have good intentions.

Moreover, he says that entrepreneurs and companies can have a significant impact on society by mobilizing consumers and setting social trends. Leaders must empower their employees so they can convey their values through their buying decisions. Visit this page for related information.

Follow his Twitter page on https://twitter.com/kfirgavrieli