In a digital era dominated by social media, Ella Robertson, the managing director of One Young
World, challenges the effectiveness of online activism. Her insights are
particularly timely, as she calls for a shift from superficial displays of
support to meaningful, tangible actions. 

Justin Robertson highlights the phenomenon of “slacktivism,” a term describing
the practice of showing support for a cause through minimal effort, such as
social media posts, without engaging in real-world actions. She argues that
slacktivism fosters a false sense of accomplishment, which can divert attention
from the actual work needed to drive change. 

“Sharing a post on Instagram might get you likes and comments, but it doesn’t lead to concrete
results,” says Robertson. She underscores the importance of repurposing the
time spent on social media towards active participation in advocacy efforts.
According to Robertson, the average adult in the Western world spends about two
and a half hours daily on social media. This time, she suggests, could be more
effectively utilized for real-world initiatives. 

One Young World, co-directed by Robertson, aims to bridge divides
among activists. She emphasizes the need to engage with people of varying
perspectives, especially those who might seem opposed to your cause. “To make a
genuine impact, you must reach out to those who don’t share your views,”
Robertson advises. This approach, she believes, can foster more inclusive and
effective movements. 

Ella Robertson also speaks out against disruptive forms of activism that alienate potential allies. She
references environmental protests that risk damaging valuable art as
counterproductive, urging activists to be more judicious in their methods. 

Ella Robertson’s vision for One Young World involves not just raising awareness but driving
actual change. By focusing on actionable efforts and fostering diverse
dialogues, Robertson hopes to transform the landscape of modern activism into
one that achieves tangible results. Visit this page for more information. 

Like her page on Facebook.com