Founded by Whitney Wolfe, Bumble is the dating website where women make the first move. This innovation was designed to address some of the key problems that plague other dating apps and social networks. For example, many women were aghast at receiving nude pictures as an opening salvo on some apps. Whitney Wolfe has long wanted to bring better manners and good behavior to the world of tech.
Wolfe cut her teeth at Tinder. In fact, she was a co-founder. When she departed, she never wanted to work on a dating app again. She was focused on developing a social network for women only. But Andrey Andreev of Badoo knew that her experience in the world of dating was too good to pass up. He urged her to combine her concept of a women-centric social network with a dating app.
Whitney Wolfe’s friends and then-boyfriend (now husband) Michael Herd agreed with his assessment. They pointed out that she had a willing investor right there in Badoo. Wolfe concurred. These days, it’s clear that founding Bumble was the right move. With 30 million users, it’s a successful app and still has plenty of room to expand.
The approach taken by Whitney Wolfe and her team is unique, to say the least. They’ve focused on branding. Instead of being driven by engineers, Wolfe’s ideas drive development. They tell the engineers what to build, instead of the engineers telling them what they have. In many tech startups, the branding and tech sides struggle to put those pieces together. In Bumble, Whitney Wolfe created an app that’s made-to-order.
Whitney Wolfe’s approach is different in other ways, too. She has focused on bringing people together in the office. For example, there are 25 desks at Bumble’s Austin headquarters, but 50 employees. Wolfe expects people to be meeting in conference rooms or otherwise sharing ideas in common areas. And this approach is working incredibly well.
Bumble also has a physical space in New York City. Located close to luxury retailer Balenciaga, Bumble’s so-called “hive” is another space where potential users can get to know the brand. And like her original concept, it’s a way to bring women together socially.
Whitney Wolfe’s Social Media: twitter.com/whitwolfeherd?lang=en
Someone at Fabletics simply wondered if it was possible to gather pertinent data from an unknown crowd of consumers. Today, this fashion forward company is generating personal customer data information by way of their highly successful Lifestyle Quiz challenge. Each customer fills in personal information with regard to active wear likes and suitability. The computer program recognizes sizes, cut styles, design preferences and color coordination choices. The results allow the computer program to come up with quick feasible recommendations for specific inventory Fabletics selections. This really personalizes the customer shopping and searching experiences. The technology allows faster determinations without the hassles of long shopping trips and countless unfruitful clothing try on sessions.
Kate Hudson is the main force behind this energizing athletic clothing sensation. Her fashion style is always right, and customers love her expert attention to those smaller details. Her fashion eye is incredibly precise, and Kate demands a certain level of expectation. She knows that the typical Fabletics consumer is looking for high quality detailing for a lower price than found anywhere else. Her high standards have resulted in fabulous Fabletics collections that look spectacular whether worn for dance class, or walking the street vendors on a sunny day.
These newer Fabletic’s styles can be mixed and matched to even further expand a lady’s wardrobe choices. These classic designs still have unique trendy touches that keep all of these wardrobe selections fresh and exciting. As always, every Fabletics creation promises to be the most comfortable outfit with exquisite detailing work. Every seam is crafted to last. Fabletics clothing can be washed frequently, and these styles hold their shape for many years. This type of quality is rare for affordable fashions like these. Fabletics is reinventing how the fashion industry caters to customer demand.
With incredible technology at their fingertips, Fabletics chooses to record every customer purchase, the results of each consumer Lifestyle Quizzes, personal customer likes and dislikes and every customer’s size and shape category. These marketing tools give a greater idea of what the average crowd of shoppers is looking for. These details are constantly being updated. This computerized system alerts when the customer crowd shopping trends change. This astute fashion company is able to switch anything in their inventory at any time for fluid marketing strategies that work. Customers that opt in for this company’s cost saving membership program tap into an even more convenient way to shop for athleisure wear without the hassles of typical shopping extravaganzas.
This new way of fashion sales marketing is certainly paying off in substantial unheard of profits for Fabletics. Kate Hudson has been a critical part in this new era of women’s fashion leisure wear sales. Her fresh perspective on what styles make the cut are letting customers help determine what is fashionable. This company uses their customer information to spur the next chapter in their sought after collections. These easy care, easy wear clothing outfits are popular with so many women wanting better on the go fashion options.
There is a great level of urgency that comes with opening more stores for Fabletics. This is what Kate Hudson is planning to do in the next 5 years. She has her mind set on opening as many stores as possible because she has a desire to improve upon the exposure of Fabletics. She has created with co-founders Adam Goldenberg and Don Ressler.
She has been doing a great job of promoting the brand, and appears that even more people are discovering Fabletics because it is the premiere website for athletic clothing for women. This is a great thing that Kate Hudson has done, but this is just the tip of the iceberg when it comes to this brand.
Fabletics is a great clothing company that has been able to secure a large customer base because there is a lot of talk about the amount of convenience that customers have through the automatic shipments of clothes. This is something that has set the brand apart from other companies like Amazon.
People know Amazon largely because there is such a great presence on the way up. This is all that CEO Jeff Bezos has used to keep this company in the front spot. It is a great position for Jeff to be in, but Kate Hudson has her eyes set on obtaining the number one spot for athletic clothing for women. Jeff has his hands in a lot of different business ventures so he has the ability to rule in a lot of different areas, but Kate Hudson wants Fabletics to be at the top when it comes to athletic clothing.
So far she has been able to do a great job of working toward this goal. People have becoming excited about Fabletics, and through new stores that she plans to open will be a gateway to a whole different customer base. Kate realizes that in competing with Amazon she knows she can only connect to a select part of the marketplace. Right now she is only tapping into customers with a few physical stores, but her primary audience is online because there are not a lot of stores in existence right now. That is why Kate Hudson is desperately seeking to change this with the addition of more stores for Fabletics. This is definitely something that can give her the ability to compete at a much greater level with Amazon.
Since Fabletics has started, they have always been successful with the business ventures that they have chosen to do based on the trends that they have seen in the market. This is all because of Kate Hudson and her commitment to making sure that women and people, in general, are getting the athleisure wear that they need to make sure that they are comfortable with the workouts that they are doing. The business uses the ideas of reverse showrooming, exclusive purchasing and a customized way of shopping that all of the customers can take advantage of when they buy from Fabletics.
The reverse showroom technique is nothing new and it is something that Fabletics has taken advantage of since the company first started. When traditional online companies have the showroom in place for their customers to enjoy, the customers are far more likely to simply browse the selection offered at the online store and then go elsewhere to find it at a lower price. The idea that Fabletics had was to create a reverse showroom. They only show their customers products that they know they will love. They also make it clear that the Fabletics site is the only place where customers are able to get the clothes that they have.
Since customers can only by Fabletics clothes from Fabletics, they do not have to worry about competing with their own brand in different retail or online locations. While they do have other ways to buy now, they make sure that they are not selling to other companies where they have to compete for the overall revenue of the clothes that they have.
When anyone decides to visit Fabletics, they are asked to take a style quiz before they can go to the showroom. The quiz does not obligate them to buy anything but it does allow the brand to help pick out things that are going to work well for the customers. This ties into the reverse showroom idea and gives customers only a small taste of what the site has to offer. Visitors to the site will then get a chance to see everything that fits the style profile that they created in the quiz.