Fabletics vs. Amazon

There is a great level of urgency that comes with opening more stores for Fabletics. This is what Kate Hudson is planning to do in the next 5 years. She has her mind set on opening as many stores as possible because she has a desire to improve upon the exposure of Fabletics. She has created with co-founders Adam Goldenberg and Don Ressler.

 

She has been doing a great job of promoting the brand, and appears that even more people are discovering Fabletics because it is the premiere website for athletic clothing for women. This is a great thing that Kate Hudson has done, but this is just the tip of the iceberg when it comes to this brand.

 

Fabletics is a great clothing company that has been able to secure a large customer base because there is a lot of talk about the amount of convenience that customers have through the automatic shipments of clothes. This is something that has set the brand apart from other companies like Amazon.

 

People know Amazon largely because there is such a great presence on the way up. This is all that CEO Jeff Bezos has used to keep this company in the front spot. It is a great position for Jeff to be in, but Kate Hudson has her eyes set on obtaining the number one spot for athletic clothing for women. Jeff has his hands in a lot of different business ventures so he has the ability to rule in a lot of different areas, but Kate Hudson wants Fabletics to be at the top when it comes to athletic clothing.

 

So far she has been able to do a great job of working toward this goal. People have becoming excited about Fabletics, and through new stores that she plans to open will be a gateway to a whole different customer base. Kate realizes that in competing with Amazon she knows she can only connect to a select part of the marketplace. Right now she is only tapping into customers with a few physical stores, but her primary audience is online because there are not a lot of stores in existence right now. That is why Kate Hudson is desperately seeking to change this with the addition of more stores for Fabletics. This is definitely something that can give her the ability to compete at a much greater level with Amazon.

Kate Hudson is Working on Success with Fabletics

Since Fabletics has started, they have always been successful with the business ventures that they have chosen to do based on the trends that they have seen in the market. This is all because of Kate Hudson and her commitment to making sure that women and people, in general, are getting the athleisure wear that they need to make sure that they are comfortable with the workouts that they are doing. The business uses the ideas of reverse showrooming, exclusive purchasing and a customized way of shopping that all of the customers can take advantage of when they buy from Fabletics.

 

The reverse showroom technique is nothing new and it is something that Fabletics has taken advantage of since the company first started. When traditional online companies have the showroom in place for their customers to enjoy, the customers are far more likely to simply browse the selection offered at the online store and then go elsewhere to find it at a lower price. The idea that Fabletics had was to create a reverse showroom. They only show their customers products that they know they will love. They also make it clear that the Fabletics site is the only place where customers are able to get the clothes that they have.

 

Since customers can only by Fabletics clothes from Fabletics, they do not have to worry about competing with their own brand in different retail or online locations. While they do have other ways to buy now, they make sure that they are not selling to other companies where they have to compete for the overall revenue of the clothes that they have. The retail locations that Fabletics is in are used only for Fabletics clothes. They also sell on Amazon but they have their own shop set up for customers to purchase from on the marketplace.

 

When anyone decides to visit Fabletics, they are asked to take a style quiz before they can go to the showroom. The quiz does not obligate them to buy anything but it does allow the brand to help pick out things that are going to work well for the customers. This ties into the reverse showroom idea and gives customers only a small taste of what the site has to offer. Visitors to the site will then get a chance to see everything that fits the style profile that they created in the quiz.

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