Joel Friant has made a long career out of entrepreneurship, taking on whatever projects intrigued him. He never limits himself to one industry either. In fact, Joel’s name may sound familiar to many people, all for different reasons. He’s been a public speaker, lectured on the seminar circuit, written books, invested in real estate, and even tried his hand at inventing his own products.
Joel Friant, Father of the Habanero Shaker
Joel started his multifaceted career with real estate investments, but soon felt a calling to start his own business. He was interested in owning a restaurant and developed the first fast food restaurant that offered Thai food. As a fan of spicy food, it seemed like the perfect way to bring his passion and his career together.
It was this chain of events that led Friant to invent the world’s first habanero shaker. Tasting his first habanero pepper in high school, he fell in love with the taste and the sensation. A trip to Jamaica later in his life helped him explore his passion for hot habanero peppers even further. When he opened his restaurant, finding a way to bring habaneros into the experience seemed like the perfect opportunity.
He invented the habanero shaker because he wanted more people to enjoy the taste. At the time, habanero was mixed with sea salt and cheap spices to dilute its strength. Joel’s shaker delivered pure, raw, crushed habanero chile pepper to those brave enough to test their tastebuds.
The habanero shaker was a big hit. Joel marketed it to large grocery chains throughout Washington, bringing his love of habaneros to families far and wide. Soon, the habanero shaker was inspiring imitations and finding its way onto dinner tables and into restaurants everywhere.
Once he achieved this victory, Mr. Friant felt a call to return to his real estate projects. He found that his best moneymaking opportunities lay in flipping foreclosed homes for profit. Though he continues to follow his heart and take on new and exciting ventures, Joal Friant may always be best known as the father of the habanero shaker.
Find Joel Friant on Instagram @joelfriant