Joel Friant likes it hot when it comes to selling and his 100% habanero pepper flake seasoning, the Original Habanero Shaker, is the hottest. For all you hot chili pepper fans, this should be on your kitchen table ready to give you the opportunity to make your next bite a hot and pleasurable one.
The Habanero pepper is one of the hottest chili peppers in the world. It is enjoyed for its buttery, smoky taste especially when you use the Original Habanero Shaker flakes. So what makes these peppers so desirable? Habanero is a member of the Chinense species (not to be confused with Chinese) of peppers which contain high amounts of capsaicin. Capsaicin is known to trigger your brain to produce and release endorphins, the body’s natural painkiller, and produces sensations of pleasure. Habanero’s average 200,000 Scoville units of heat, (developed by a pharmacologist of the same name in 1912), are charted high when compared with 4,000 units in a Jalapeno. It was discovered that the heat does not come from the capsaicin molecule found in the seeds of the Habanero but located in the placental ridges of the pepper.
Joel introduced his Original Habanero Shaker in 1995 when he entered the restaurant venue. He created America’s first Thai’s fast food concept and he was called the “Thai Guy”. The Habanero Shaker was successfully sold in Washington State largest grocery store chains. His focus then shifted to flipping real estate and motivational seminars about his concepts of success called ‘The Income Thermostat’ based on writings by Maxwell Maltz and Wallace Wattles. The crash of 2008 was his motivation to explore why some people experiences in life are successful and other people attempts end in failure.
In 2012, he shifted his focus to online sales with this product, the Original Habanero Shaker, reintroduced to venues such as eBay and Amazon. He studied and took a course on how to make sales on these sites. This proved to be a profitable decision. In making this move, he was introduced to crypto-currencies and now offers online seminars sharing his concepts on success and profitability.