There is a great level of urgency that comes with opening more stores for Fabletics. This is what Kate Hudson is planning to do in the next 5 years. She has her mind set on opening as many stores as possible because she has a desire to improve upon the exposure of Fabletics. She has created with co-founders Adam Goldenberg and Don Ressler.
She has been doing a great job of promoting the brand, and appears that even more people are discovering Fabletics because it is the premiere website for athletic clothing for women. This is a great thing that Kate Hudson has done, but this is just the tip of the iceberg when it comes to this brand.
Fabletics is a great clothing company that has been able to secure a large customer base because there is a lot of talk about the amount of convenience that customers have through the automatic shipments of clothes. This is something that has set the brand apart from other companies like Amazon.
People know Amazon largely because there is such a great presence on the way up. This is all that CEO Jeff Bezos has used to keep this company in the front spot. It is a great position for Jeff to be in, but Kate Hudson has her eyes set on obtaining the number one spot for athletic clothing for women. Jeff has his hands in a lot of different business ventures so he has the ability to rule in a lot of different areas, but Kate Hudson wants Fabletics to be at the top when it comes to athletic clothing.
So far she has been able to do a great job of working toward this goal. People have becoming excited about Fabletics, and through new stores that she plans to open will be a gateway to a whole different customer base. Kate realizes that in competing with Amazon she knows she can only connect to a select part of the marketplace. Right now she is only tapping into customers with a few physical stores, but her primary audience is online because there are not a lot of stores in existence right now. That is why Kate Hudson is desperately seeking to change this with the addition of more stores for Fabletics. This is definitely something that can give her the ability to compete at a much greater level with Amazon.