Krishen Iyer: Marketing Strategies to Embrace in 2019

Krishen Iyer is a respected personality in the marketing world. For many years, the marketing executive has been giving important insights to companies in healthcare so that they can market their products and end up successful. At the moment, Krishen Iyer holds the prestigious position of CEO in a company called Managed Benefits Services. The organization has operated for a long time, and it focuses on giving consulting services to organizations in the dental and health industries. Not long ago, the marketing executive gave important advice to companies who want to become successful in the New Year. According to him, it is very easy for companies to increase their profits when they are using the right marketing strategies. Companies are having a hard time making profits in the modern times, and it is paramount for companies to go the extra mile to increase these profits. Marketing an organization, whether it is in the healthcare or any other department is the best way of making customers know about your brand. See more here

Krishen Iyer has worked in healthcare for decades, and he understands how most of the clients reason when looking for insurance products. The marketing executive believes that some of the methods used in marketing brands are not effective, and they should be abandoned. Krishen Iyer is advising his customers to make some few changes so that they can make a better impact than in the past. One of the best marketing platforms for healthcare companies, according to Krishen Iyer, is Facebook. In the past, many organizations believed in the use of this social media platform to market their products and make them profitable. Years later, this is not the case. Companies are looking for other platforms where they can make more money, forgetting that Facebook is one of the most popular platforms that is used by millions of people. Krishen Iyer urges all companies to continue embracing Facebook as a marketing site, and they will not have any regrets in the future. Facebook has proven to be a cheap marketing tool for many organizations too. The platform is also very easy to use.

Connect with Krishen Iyer here.

Guilherme Paulus: His Journey To Shaping Up Brazil’s Tourism Industry

Guilherme Paulus is one of Brazil’s most recognized entrepreneurs. He currently dominates in the hospitality industry operating a chain of hotels and resorts. Paulus’ story traces back from 1949 when he was born in Sao Paulo. He proceeded to go to the university where he studied business administration. Paulus later secured a job at IBM as an intern in his early twenties. He was, however, destined for larger things in life.

Carlos Vicente, one of CVC’s co-founder approached Paulus for a business partnership. Guilherme took up the challenge at 24 years and began running a tours agency in the 70s. CVC Tours was destined to become the largest tour agency in Latin America. Guilherme Paulus brought in a different game into the tourism industry. He changed the whole perception of travel and tourism and provided more excitement and value under CVC. Slowly, people began to accommodate his innovative notions and made CVC the ultimate traveling guide in Brazil. More than four decades later, the company lives on, currently breaking into the billionaire status in revenue collected annually. Read more about Guilherme Paulus at

As it was destined, Guilherme Paulus discovered yet another opportunity while serving CVC. He took out more than $600 million to start another venture he believed would grow into another dynasty. GJP Hotels and Resorts was launched and began building luxury hotels and resorts across Brazil. With this new venture, Guilherme Paulus would hold Brazil’s tourism sector at the palms of his hands, awarding over 5000 people with employment opportunities.

You would wonder, what is Guilherme Paulus’ secret to business success? The successful entrepreneur likes to create productive relationships with both clients and employees. He states that a business becomes an empire when both ends are satisfied. Paulus also reveals that he dedicates himself fully to every venture he engages in. The business genius believes that the only way to find motivation in a business you are running, is to find one that you truly love. Paulus has been a social inspiration to many who look up to his works and achievements.

Indeed, Guilherme Paulus has defied odds to become an influential figure that only a few can match.



Agera Energy Tries To Do The Right Thing For The Earth And Its Customers

Agera Energy wanted to be more than the average energy company that just sees customers as a ratepayer, so it came into the market ready to put its customers first. It has always treated its customers with respect and tried to give them the best service that they could ask for. Agera Energy has been around since 2014 and serves customers across the United States.

Agera Energy is headquartered in New York. It gives commercial and residential buildings natural gas and electricity. Agera Energy is all about energy efficiency and trying to do what is right for the earth as well as for its many customers. Learn More.

Richard Liu, the Chinese Internet Businessman

Richard Liu is an Internet Entrepreneur of high profile in China. He was born and raised in a province known as Jiangsu. Liu comes from a low-income family where his parents had no significant source of income. His Father Mr. Qiangdong was a coal shipper but the little amount he got forms his job, he invested it into his child. Liu’s parents valued education and believed that knowledge is the only key to success. So after Richard was through with his primary and high school level, he was taken to the University of China where undertook a course in the school of arts, bachelor’s degree in sociology.

As he was studying his bachelor’s degree, Richard Liu Qiangdong developed a passion for computers and joined a programming class where he received some training. Since he was a smart and intelligent student, Richard started doing some programming for local companies within the University vicinity. He saved the little cash he earned from his part-time job and took a family loan which he used in starting a hotel. This was the first venture of Richard in his life, but it collapsed after some months.

Richard completed his undergraduate studies, and then he joined the postgraduate school of the International University of Europe and China to pursue masters. He studied a master’s degree in Computer science and programming. After finishing his studies, he started working with a particular Japanese company in Beijing which manufactured health products. He served as the director of business and computers. Later after some years Richard left the company and decided to start his trade as a sole proprietor. Richard Liu started his mall in 1998 which was known as 360buy. It was the only retailer of magneto-optical products in the country. The business did well until the year 2002 when it deteriorated due to the SARS epidemic which affected China that year. Since Richard is knowledgeable with computers, he decided to start a website and change his business to an online one. Later in 2004, Liu officially launched the trading platform and named it

Meet Igor Cornelsen, Brazil’s top investment banker

When Igor Cornelsen first joined the Federal University of Parana in 1965, he was going to study engineering; a bespoke profession, given that the University was the only engineering school in the State of Parana. However, in his second year in engineering school, Igor Cornelsen decided to switch to economics. This was a decision that would largely shape Igor’s career, as he began working with banks upon completing his education in 1970.

At the time, there were neither computers nor calculators to facilitate the bank’s complex calculations of compound interest. Therefore, banks were hunting for individuals like Igor Cornelsen who would be able to perform such calculations. Igor was massively advantaged, because not only did he have the ability to compute complex mathematics, he also had a deep understanding of investing and money, thanks to his switch to economics while at the university.

Igor Cornelsen started his career as an investment banker in Rio and ended up at Multibanco in 1974 as a member of the board of directors. 1976 would see Cornelsen become Multibanco’s CEO, thus, earning him a sit among the top investment bankers in Brazil. However, in 1978, Multibanco would be acquired by the Bank of America leading Igor Cornelsen to join Unibanco. Unibanco was among the most profitable and popular investment firms in the country. Igor spent a fair amount of his career at Unibanco until he moved to Libra Bank PLC in 1985.

Always on the move, Igor Cornelsen would join Standard Chartered Merchant Bank where he served as a member of the board of directors for seven years. His time with the London Merchant Bank was fruitful and rewarding, and that inspired Igor to venture out on his own. Subsequently, he left the bank in 1995 and put up his own investment firm. Cornelsen continues to work as an investment manager in his firm.

Dan Bethelmy-Rada And His Life As A L’Oreal Executive

Being an executive leader of a multinational brand is not an easy task. Dan Bethelmy-Rada is the current Global Brand President for MATRIX and BIOLAGE L’Oreal Professional Products Division. He has been working in L’Oreal for almost 15 years, following the trends and creating marketing ideas with his reliable team. In an interview, he talked about his work and how he became one of L’Oreal’s key managers.

Dan Bethelmy-Rada lived in a lot of countries during his early years. He was born in Venezuela, however, he spent most of his childhood in the United States. He moved to Paris during his teenage years. He once participated in AFS-USA and discovered that his passion is working with a multinational company. That’s why he joined L’Oreal as a Product Manager for LaScad in 2003 after finishing his MBA from ESSEC Business School. From then on, he held a lot of positions inside the company.

When it comes to his work at L’Oreal, Dan Bethelmy-Rada revealed that he doesn’t have a “typical day” because every day is a different experience. He meets old and familiar faces, whether it be colleagues and clients, depending on the project he’s working. However, he revealed that his constant idea machine is his camera. His creativity sparks when he used photography to make and present his ideas. This is especially a handy skill, especially in the field of marketing and product presentation

When asked about his work-life balance, Dan Bethelmy-Rada revealed managing both worlds efficiently is a great way to boost productivity. He will make sure that he does all the work at the office and spend time with his children and husband at home. He also revealed that there is no “off” button in life, however, keeping your priorities in line is the key.

Dan Bethelmy-Rada revealed his tenets of success which includes having the highest ambition in every single project. Communication is also a very important part of the workplace. It is an essential way to push the limits of every team members. This is because the greatest success in collaboration comes when there are fewer communications and assumptions.

Fortress Investment Group, Driving Business through Professional Teams

Fortress Investment Group LLC is a well-established investment firm based in New York. Founded in 1998, the company has developed expertise in a range of investment strategies including credit, liquid markets, traditional asset management, and private equity.

Since its establishment, Fortress Investment Group has experienced tremendous growth and development. Currently, the company manages in excess of $43 billion of assets in diverse investments across the world. Fortress manages assets for its more than 1,750 private and corporate investors in permanent capital vehicles, hedge funds, and private equity among others.

Fortress Investment Group draws its strength from its team of highly qualified and experienced team of professionals. The company has more than 900 employees under the leadership of its three visionary principals; Randal Nardone, Peter Briger, and Wes Edens. The team has a track in investing in a wide range of ventures.

Fortress group continues to build on its team of professionals to ensure sustainable business growth and development. Currently, the company has several open positions in its management team the positions are meant to improve the company’s capacity to increase its global presence. The vacant job positions are mostly meant to bolster the competency of Fortress subsidiaries.

For instance, Fortress Transportation and Infrastructure Investors LLC is seeking an Asset Manager. The successful candidate will be responsible for review and tracking of aviation-related agreements and schedules, lease information in Microsoft NAV Leasing module, and prepare lease summaries. He or she will ensure that all departments comply with the lease agreements among other related duties.

Fortress Transportation and Infrastructure Investors owns and acquire transport related infrastructure and equipment in intermodal transport, rail, aviation, and energy. The company also operates commercial airplanes and jets, which are leased to third parties. FTI has a dedicated team of professional employees, who have propelled it to the apex of the aviation industry. The company has more than $17 billion worth of assets under its management, a total of $2.5 billion in consolidated assets, and $1.06 billion in total equity capital.

Most people who have worked at Fortress investment group have hailed the company as one of best workplaces. They have expressed their satisfaction with the supportive management team, competitive pay, clear career progression path, and excellent teamwork.

To know more click: here.

Nitin Khanna Invests in iSos Software Company

Nitin Khanna is an American based accomplished entrepreneur who hails from India. Nitin Khanna is currently the CEO of Merger Tech which is a private for-profit firm with interests in small startup companies that are valued at less than 100 million dollars. The firm negotiates buyouts for these small firms including merger and acquisitions. Besides Merger Tech also injects capital to startups that have growth potential. Before establishing Merger Tech, Nitin Khanna founded Saber Corps in 1998. The firm focused on the provision of services on behalf of the American government such as the issuance of driver’s licenses and vehicle registration among others. The firm was later acquired by EDS and subsequently by HP.

One company that Nitin Khanna recently had interests in is iSos Inc which is a computer software startup company. Nitin Khanna invested in the firm 5 million dollars according to a press statement. The iSos software company has outlets in Mohali, Punjab and another one in California US. The firm specializes in the provision of integrated smart office solutions.

The firm has already developed software that helps facilitate things like communication, inventory management, cashless transactions, internet usage and record attendance among others. The developed software target market include educational institutions such as campuses, government institutions like hospitals and office where the software will be of great significance in tracking materials as well as staff. See more about Nitin’s achievements.

iSos startup was established in 2016 by Anil Rana alongside Gourav Arora, Paras Guglani and Meenakshi Sharma. Productivity is critical in ensuring the success of any company and iSos services serves an essential need hence has the potential for growth according to the press statement. Tech companies that are owned by Indians in the US are gaining momentum and are attracting billion dollars worth of investments from investors and the public through IPOs.

The firms are raking in billions of dollars through mergers and acquisitions creating massive profits for shareholders and investors. For instance, an Indian tech company AppDynamics was purchased by Cisco which is a leading networking firm based in the US. AppDyanamics that was founded nine years ago by Jyoti Bansal an IIT graduate was acquired at a tune of 3.7 billion dollars ahead of its IPO.

See Nitin’s profile here


James Dondero Funds an Initiative to Bring Hippos Back to Dallas Zoo

Dallas is a city which has its fair share of business entrepreneurs. However, not many of them have shown the level of love and commitment to the community that James Dondero has. James is the founder and CEO to the Highlands Capital Investments, a company which deals with a wide variety of investments. One of the latest projects that he has been part of is bringing changes to the Dallas Zoo. He pledged and delivered one million dollars to help make a change to the Zoo, and the results have brought back the love that the locals had for the establishment. Read more about James Dondero at


In 2001, after the death of one of the oldest and beloved hippos at the Zoo, the administration decided that it would be a good idea to do away with the hippos. This is a decision which turned out unfavorable among the occupants of the city because they no longer had the opportunity to watch these fascinating and exotic animals. As a result, the number of visitors dwindled significantly.

The management decided that they would be bringing back the hippos, 16 years after their exit, and everyone was more than excited to receive the news. The Zoo needed funds to create a new enclosure for the animals, and James Dondero came to their rescue. The newly opened Simmons Hippo Outpost sits on an acre of land and is now the home to two of the most charming Hippos ever, Adhama and Boipelo. The guests who would like to stay overnight and have ample time observing the Hippos now have the opportunity to book the Highlands Capital Lounge, which was named after James Dondero’s company. Visit to know more about him.

This is just one of the many projects that James Dondero and the Highlands Capital Investment Group Have participated in to improve the lives of the local. He has also made a generous donation to the local museums, spearheaded the development of affordable housing programs for the less fortunate and donated funds towards the expansion of the George Bush Library. What sets James Dondero apart from the other leaders is that he is passionate about his goals, and he does his best to give back to the community that has nurtured his dreams.


Tourism and Guilherme Paulus

The Brazilian businessman, Guilherme Paulus is the founder of both CVC, Latin America’s largest tourist, and GJP Hotels & Resorts, among its top hotel chains. In addition to his leadership of these businesses, Paulus also sits on the National Tourism Council and the Marketing Chamber of the Ministry of Tourism and serves as the first vice president of the Board of Directors of the Sao Paulo Convention & Visitors Bureau. All of this has made him one of the most respected hoteliers and tourism leaders in the world.

Guilherme Paulus was born in Sao Paulo, Brazil in 1949. After a full education, he accepted an internship with IBM. In 1972, he met Carlos Vicente Cerchiari who introduced him to and persuaded him to enter the tourism industry. Although Paulus did not have the funds to start a tourism company, Cerchari believed in him so strongly that he funded Paulus for his first few years. They partnered with Paulus being the managing partner and opened their first store right next door to a popular theater. It was an instant success and Paulus was soon opening stores throughout the country.

In 2009 Guilherme Paulus sold 63% of the company to the U.S. fund company, Carlyle Group, for $750 million. He remained the leader of what in 2013 took on the aforementioned role of Latin America’s largest tourism company. In the years since Paulus has led the company into several different philanthropical initiatives. A particularly strong concentration in this area is providing extremely poor teenagers with medical care, psychological counseling, and education. It has been serving in this area and other philanthropical areas for more than ten years.

For his great work in the tourism industry, Guilherme Paulus has garnered awards from France, Venezuela, Mexico, Argentina, and the U.S. But most of his awards and honors have come from his home country of Brazil.

Guilherme Paulus’s social Media: